The 365 Commitment

Blog 93 – Wisdom and Inspiration

I listened to a great speaker and leader (Peter Guber) give advice on business and leadership earlier this year.  I was inspired and believe that his advice may help you with your 365 list and your day.  Here are some things he had to day:

Customer vs Audience

  • When you call someone a “customer” they cover their ass and their wallet. Instead, see people as an audience who expects an experience.
  • Pay attention to your audience and work to be in sync.
  • Audiences want to be participants, not just passengers, engagement is crucial.
  • Create shared experience with participants, not passengers.

Culture

  • Culture is the best business plan. Create a robust culture.  Engagement and meaning are central.
  • Think of the “promise” not the problem.
  • Everybody must know the promise, know the promise of your endeavor, its “why.”
  • Constantly believe this is the beginning not the end.
  • Talk, not me, “we.”
  • Don’t create a walled garden also known as silos, “we’re all in” means we are emotionally open.
  • Keep the vision clear, allow people to own the process, meaning it depends on them – more than inspiring.
  • Create an environment where the best ideas come to the surface – so compelling you are pulled to it.
  • Courage means willingness to make mistakes.

Success and Failure

  • You can’t succeed if you don’t understand the objective. To illustrate this point he told the story of a ball park owner who was showing him around his stadium during a game.  The owner pointed out the long lines at the hot dog stands as evidence of how successful the enterprise was. Again, you can’t succeed if you don’t understand the objective.
  •  Success = the amount of uncertainty you can handle.
  • You can’t be risk averse. Declare it, name it, visualize it, time limit it, commit to it.
  • You don’t succeed alone, you succeed with a team.
  • Don’t surrender the vision when someone says no, be dyslexic, no means “on.”
  • Failure is an inevitable cul-de-sac on the road to success.
  • Have a vision and believe you are going to get it done.
  • Authentic = feet, tongue, wallet.
  • Tell the story, put yourself on the line, burn the boats, be curious not critical.
  • Create products that delight your audience.
  • It’s mental, never talk negatively about it being hard.
  • Go for new success, ask of the old success to get the new.
  • Success and failure are very close together; manage that emotionally, financially, and intellectually.

Some Final Thoughts

  • Think what the question is telling you not asking you.
  • The journey is the thing.
  • All you have is your experience

Have a great day!

Ben Wagner (100)

Member 365 Commitment

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