My morning run this morning was circling around the Gila River reservation in Phoenix, AZ area. On the edge, I could hear the city waking up, freeway sounds primarily. However, as I moved away from the roads and into the heart of the river valley the mechanical sounds we replaced by birds and the quiet blanket of absorption that the desert always brings.
Toward the end of my run, I stopped at a Chevron gas station that is at a main intersection in the reservation. A large sign on the outside of the building stated, “It is what is on the inside that counts.” Now, I imagine that they wanted me to buy their premium gas, with some special additives but the phrase took on a different meaning for me.
When trying to do great things, either for yourself or others execution is really important. However, intent is really everything. Without the right intent, you can execute flawlessly but will avail you nothing. Poor intent, or the wrong intent can invalidate even the most effective of people.
So Chevron is right, what is on your inside is really important.