Day 248 – Top of Mind is Not an Opinion

I think we should be generally careful of saying the first thing that comes to our mind and then calling it an opinion, or even a recommendation. One of these top of mind thoughts always starts with, “You should…” Pretend you walk into your new job at a fast-food franchise. On day 1, your manager […]

Day 175 – The Best Time is Spent on the Front End

The Power of First Impressions in Decision Making People make decisions very quickly. We are designed that way. We have this incredible ability to accurately determine whether something is good for us or not. We instinctively know through eons of precise neuro connectivity if something will produce the desired results. The rest of our time […]