There was a phrase that was used commonly when I was a kid, it was called “killing two birds with one stone.” No one really knows where this saying came from. The concept is basically that you can take care of two goals, or two tasks with the same action. This is preferable as you accomplish twice the work with one action, regardless of how the poor little birds feel about it. This is an important concept of personal efficacy that I like to call magnification.

When you are actively engaged and focused on the correct activities that are in alignment with your personal mission in life there is an interesting thing that occurs. You start to accomplish multiple objectives with one action because you are aligned correctly. When you are misaligned, everything you accomplish takes a single action. This is normal productivity. In a normal state your only hope is to work more. So if you want to be better you have to increase the number of hours of commitment.

However, when you are in an aligned state, you produce twice the results with a single workload. I think the most effective people in the world and in business do a little of both. They achieve a state of alignment for a long period of time due to their focus AND they put more hours in then the average person. Think about that. If a normal activity produces a given result and you have someone putting in 80 hours versus 40 hours then you would accomplish double the results in the same period of time. Now add alignment into the mix. Two birds with one stone. Every action they take produces twice the outcome because they are aligned and focus with little disharmony in their actions.

Consequently this person becomes successful, not because they are necessarily any more smart, but because the are putting 2X the work and getting 2X the outcome with alignment. This produces a person capable of achieving 4X the results, Think about that a person that is focused and aligned and works hard can actually achieve 4X the results then the average person. So you can either get 4X the improvement OR you can do 1/4 of the work. Interesting. I have been the beneficiary of both and I also have been the victim of the reverse.

Guy Reams

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