Driving down the freeway this morning, I noticed a gold sign with the word Midas on it. This was an aging sign from an automotive repair shop franchise. Midas was created in 1956 in Chicago, Illinois. I think they are still in operation, but this sign did not seem to reflect any modernization attempt by the company. I believe the original advertisement was something about turning your car problems into gold, but I only have a distant memory of that slogan. This made me stop and ponder the concept of Midas.
I heard a few months ago that a highly successful person was referred to as having the Midas touch. They said this in a complimentary way, which made me consider how often we forget the original meaning behind ancient stories. The phrase originates from Greek mythology, specifically the story of King Midas. King Midas was granted a wish by the god Dionysus as a reward for his kindness. Midas foolishly wished that everything he touched would turn to gold. Initially delighted with his new power, Midas quickly discovered the terrible downside. Food turned to gold before he could eat it. Drink became gold before he could swallow it. Most tragically, when he embraced his beloved daughter, she turned into a golden statue.
Realizing his mistake, Midas begged to have the curse removed. Dionysus instructed him to bathe in the Pactolus River, which freed him from the golden touch and, supposedly, explains why the river was rich in gold. This mythological origin explains why the “Midas Touch” can be both a compliment and a warning. While it celebrates someone’s ability to generate wealth, it also serves as a reminder that the relentless pursuit of material success can come at the cost of more precious things, such as relationships, happiness, and life’s simple pleasures.
The story remains a powerful cautionary tale about greed and the importance of being careful what you wish for, making it one of the most enduring moral lessons from ancient mythology. This has a particular application for those of us who are ambitious and always striving for success. One day, we could get the success we desired, and in so doing, may be in the very position that King Midas was. The ability to choose what we want is our boon. When that time comes, will we choose wisely, or will we repeat the same mistake by seeking even more treasure?
So the comment about another having the Midas touch may or may not be an appropriate label. Instead, the reference serves as a poignant reminder to be careful what you seek once you achieve your ambition. Is more wealth worth the loss of your loved ones? Your family? Your integrity?
