What do People Want?

Do you really want to know what people want? I will tell you. The great secret. You ready? Wait for it….. They want what you want. It is not that complicated. It really is not. It does not matter how “important” people are or how “rich” or how “beautiful.” People generally want  the same thing. […]

Equalizers

There are not many equalizers in our society. We tend to focus on the dividers, the things that make us different. However, if you look carefully, you can find many equalizers. The concept that you have heard before, “everyone puts their pants on one leg at a time,” is a great example of this type […]